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Psychology QUESTION #9760
Question 1
The theory of cognitive dissonance was proposed by:
  • Skinner
  • Bandura
  • Festinger✔️
  • None of these
Correct Answer Explanation
Leon Festinger (1957) proposed cognitive dissonance theory — that people experience discomfort when holding contradictory beliefs or when behaviour conflicts with beliefs, motivating them to reduce the inconsistency.