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Psychology QUESTION #9794
Question 1
Advertisers pair attractive people or appealing locations with their products in order to:
  • Distract from the disadvantages of the product
  • Cause pleasant feelings to be evoked✔️
  • Are part of the product's basic utilities
  • Are just elements of scenery
Correct Answer Explanation
This uses classical conditioning: repeatedly pairing a product (neutral stimulus) with an attractive image (unconditioned stimulus) transfers positive emotions to the product. The goal is to evoke pleasant feelings associated with the brand.