Study questions platform-wide or filter by specific tests with correct answers revealed.
The concept of 'avoiding common personnel mistakes' includes all EXCEPT:
Common personnel mistakes to avoid include: hiring wrong people, high turnover, employees not doing their best, discriminatory actions, unsafe practices, inadequate training, and unfair labor practices. Maximizing employee potential is a goal, not a mistake to avoid.
Sales revenue $500,000; Total costs $400,000; Fixed costs $120,000. What was the total contribution?
Option B ($220,000) is correct.
Variable costs = $400,000 − $120,000 = $280,000
Contribution = $500,000 − $280,000 = $220,000
(Note: Profit = $220,000 − $120,000 = $100,000 — that is Option A, not the same as contribution.)
These two types of advertising serve very different purposes:
- Informational Advertising: Used when a new product is first being introduced. The primary goal is to make consumers aware of the product's existence, name, features, and uses. Example: When SUVs were first introduced, manufacturers ran informational ads explaining what they were and why consumers might want one.
- Institutional Advertising: Takes a broader view, promoting the benefits, concept, idea, or philosophy of a particular company or industry — not a specific product. It focuses on building a positive corporate image. Example: A lumber company running ads about its tree-replanting programme to project an environmentally responsible image.
Institutional advertising is closely related to public relations, as both aim to shape public perception of the organisation rather than drive immediate product sales.
Sign in to join the conversation and share your thoughts.
Log In to Comment