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Guggenheim Museum Bilbao (opened 1997):
- Architect: Frank Gehry
- Style: Deconstructivism β fragmented, non-rectilinear forms, titanium-clad curved surfaces.
- Famous for the 'Bilbao Effect' β it revitalised the entire city economically through architectural tourism.
- The building uses CATIA (computer-aided design software originally for aircraft) to design its complex curved surfaces.
- Materials: Titanium cladding, limestone, glass.
The Schramm-Osgood Interactive Model (1954) was a major improvement over Shannon-Weaver: it added the field of experience, made encoding/decoding simultaneous and reciprocal, incorporated feedback, and acknowledged that meaning is interpreted, not merely decoded. However, the textbook explicitly identifies its key limitation: “Schramm's model, though less linear, still accounts for only bilateral communication between two parties. The complex, multiple levels of communication between several sources is beyond this model.” In mass communication, one source (a broadcaster) communicates simultaneously with millions of receivers with varying fields of experience, and feedback is delayed and indirect (ratings, letters, viewer surveys). The dyadic (two-party) assumption of the Schramm-Osgood model does not capture this complexity adequately, which is why later mass communication models were needed.
Distillation under very reduced pressure is called:
Vacuum distillation lowers boiling points, used for heat-sensitive compounds.
The 'road map' of the HRM course covering 42 modules suggests:
The 42-module road map progresses systematically from introductory concepts (management basics, organization components) through core functions (planning, recruitment, selection, training, performance, compensation) to advanced topics (international HRM, leadership, conclusion) - providing comprehensive coverage.
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