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Key measurement concepts:
| Concept | Definition |
|---|---|
| Reliability | Consistency and stability of measurements over repeated testing |
| Validity | Accuracy β does the tool measure what it claims to measure? |
| Sensitivity | Ability to correctly identify true positives |
| Specificity | Ability to correctly identify true negatives |
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In 1922, a New York radio station ran what is considered the first commercial radio broadcast (a 10-minute promotion for co-op apartments). This established the commercial/advertising model for American radio. Britain took a different path. In 1923, the BBC was established using public taxes on radio receivers (later evolved into the television licence fee). This model was designed to fund programming without dependence on commercial sponsors, giving the BBC greater independence from market pressures and direct government control. The textbook notes: “Although most countries of that era also adopted government-sponsored radio broadcasting, the BBC and CBC are among the few that were able to insulate programming content from direct government influence.” In contrast, “most countries used radio to further the political aims of those in power.” The Canadian Broadcasting Corporation (CBC) was modelled after the BBC for similar reasons.
The 1890s were referred to in the textbook as the “period of yellow journalism,” which was followed by the era of Jazz Journalism. Yellow journalism refers to a style of reporting characterised by:
- Sensational, exaggerated headlines designed to sell newspapers rather than inform
- Emotional appeal over factual accuracy
- Aggressive competition between newspaper publishers (most famously between Joseph Pulitzer's New York World and William Randolph Hearst's New York Journal)
- Lurid crime stories, scandal, and jingoistic coverage of foreign affairs
The term is believed to derive from a popular comic strip character, “The Yellow Kid,” published in both competing papers. Yellow journalism is widely criticised as a corruption of journalism's core duty β truth-telling β and represents an early example of the tension between commercial media pressures and journalistic ethics.
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