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David Berlo's SMCR (Source-Message-Channel-Receiver) Model places heavy emphasis on the communication skills of both the source/encoder and the receiver/decoder. According to Berlo:
- Encoding skills (producing messages): Speaking and Writing
- Decoding skills (receiving messages): Listening and Reading
- Skill common to both encoding and decoding: Thought or Reasoning — the intellectual capacity to analyse intentions and translate them into appropriate language or interpret received language accurately
Berlo also stressed the dyadic (two-party, relationship-based) nature of communication: the same skill level in a source might succeed with one receiver but fail with another because the receiver's skill, knowledge, attitude, and socio-cultural background differ. This makes fidelity — the degree to which the received message matches the intended message — the key measure of communication quality.
Intelligence is defined in many frameworks as the ability to apply knowledge, solve problems, and adapt to new situations. While learning refers to the acquisition of knowledge, and flexibility refers to adaptability in behavior, intelligence most directly encompasses the ability to use knowledge effectively.
Correct Answer: B — Intelligence.
- \(25 = 5^2\)
- \(30 = 2 \times 3 \times 5\)
- \(35 = 5 \times 7\)
- \(40 = 2^3 \times 5\)
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