Home › MCQs › Library Sciences › Question #1540
Back to Questions
Library Sciences QUESTION #1540
Question 1
Massis (2003) emphasizes that the practical library manager must treat public relations primarily as:
  • A one-time activity during library anniversary events
  • An ongoing, strategic effort to communicate the library's value to its community and stakeholders✔️
  • A function exclusively handled by the parent institution's PR department
  • A tool only needed when the library faces budget cuts
Correct Answer Explanation
Massis (2003) in 'The Practical Library Manager' stresses that public relations must be a continuous, proactive strategy — not a reactive or occasional activity — to consistently demonstrate the library's value, build community support, and justify resource allocation.