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Tourism & Hospitality Management QUESTION #1588
Question 1
According to the Introduction to Tourism & Hospitality course, Customer Relationship Management (CRM) in hotels is most directly associated with which aspect of hotel operations?
  • The physical maintenance of hotel buildings
  • Managing and enhancing long-term relationships between the hotel and its guests to build loyalty✔️
  • The legal compliance requirements of hotel ownership
  • The food and beverage procurement process
Correct Answer Explanation
The curriculum covers CRM (Customer Relationship Management) as part of the Hotel Development Process, specifically in the context of managing relationships with guests to improve satisfaction, build loyalty, and enhance repeat business — a strategic hospitality management function.