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Tourism & Hospitality Management QUESTION #1601
Question 1
The Cultural Tourism course identifies 'globalization' as both an opportunity and a challenge. In the context of Pakistan's cultural tourism, globalization primarily threatens which aspect?
  • The financial revenue generated by cultural tourism
  • The authenticity and continuity of endangered local cultures and traditions✔️
  • The number of international tourist arrivals
  • The government's ability to build new museums
Correct Answer Explanation
Module 4 of the Cultural Tourism course lists Globalization under 'Cultural Tourism Issues & Challenges' alongside Terrorism, Poverty, and Preservation — recognizing that globalization can homogenize cultures, erode local traditions, and threaten the authenticity of tangible and intangible cultural heritage that forms Pakistan's cultural tourism base.