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Tourism & Hospitality Management QUESTION #1624
Question 1
The Tourism Marketing course covers the 'Product Life Cycle (PLC)' as applied to tourism. Which stage of the PLC is most critical for a tourism destination experiencing declining visitor numbers and outdated infrastructure?
  • Introduction stage
  • Growth stage
  • Maturity stage
  • Decline stage — requiring rejuvenation, repositioning, or managed phase-out strategies✔️
Correct Answer Explanation
The Tourism Marketing course (Module 2) covers managing PLC strategies including: demand/technology life cycle, stages of the PLC, and marketing strategies throughout the cycle. A destination with declining visitors and aging infrastructure is in the Decline stage, requiring strategic interventions such as rejuvenation through new attractions, repositioning, or in some cases managed decline.