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Tourism & Hospitality Management QUESTION #1628
Question 1
In the Event Management course, the 'AIDA' framework referenced under feasibility analysis refers to which concept?
  • An advanced inventory and distribution assessment for event catering
  • A marketing communication model: Attention, Interest, Desire, and Action — used to structure event marketing and promotional strategy✔️
  • A financial analysis tool: Assets, Income, Debt, and Allocation
  • A risk assessment tool: Assessment, Identification, Decision, and Action
Correct Answer Explanation
The Event Management course (Module 2: Concept & Design) lists AIDA alongside SWOT, PEST, and SMART as feasibility and analytical tools used in event planning. AIDA (Attention, Interest, Desire, Action) is a foundational marketing communication model that guides how promotional messages for events are structured to move audiences from awareness to ticket purchase or attendance.