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Tourism & Hospitality Management QUESTION #1637
Question 1
The Tourism Marketing course discusses 'strategic alliances in the world airline industry' as referenced in the recommended readings. In the context of tourism marketing, such alliances primarily benefit tourists by offering which advantage?
  • Higher ticket prices through reduced competition
  • Seamless connectivity, code-sharing, reciprocal frequent flyer benefits, and expanded route networks that reduce the complexity and cost of international travel✔️
  • Exclusive access to first-class lounges only for alliance members
  • Standardized in-flight meal services across all alliance airlines
Correct Answer Explanation
Strategic alliances (such as Star Alliance, Oneworld, and SkyTeam) are referenced in the Tourism Marketing course's recommended readings (Bennett, 1997). For tourists, alliances deliver seamless connectivity through code-sharing, integrated booking, reciprocal frequent flyer benefits, and expanded global route networks — reducing layovers and improving the overall travel experience.