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Business Administration QUESTION #2944
Question 1
In the "Boston Consulting Group (BCG) Matrix," what characterizes a "Cash Cow"?
  • High market growth rate and high market share
  • Low market growth rate and high market share✔️
  • High market growth rate and low market share
  • None of these
Correct Answer Explanation
Cash cows are established products in mature markets that generate more cash than is required to maintain them.