Home MCQs Journalism / Mass Communication Question #6351
Back to Questions
Journalism / Mass Communication QUESTION #6351
Question 1
Which of the following BEST distinguishes semantic noise from physical noise in the Shannon-Weaver model of communication?
  • Physical noise originates inside the human brain whereas semantic noise is purely technical
  • Semantic noise arises from differences in knowledge, culture, experience, and prejudice between sender and receiver, while physical noise is mechanical interference in the channel✔️
  • Semantic noise only occurs in written communication whereas physical noise only occurs in oral communication
  • Both types of noise are identical; only their location in the model differs
Correct Answer Explanation

In the Shannon-Weaver model, physical noise refers to mechanical or engineering interference in the communication channel — for example, a crackling microphone, smudges on a printed page, or a loud motorbike interrupting a conversation. Semantic noise, by contrast, is far harder to eliminate. It arises when the sender and receiver do not share the same knowledge level, cultural background, experiences, or beliefs, so the decoded meaning differs from the intended one. Shannon himself was primarily an engineer focused on physical noise, but subsequent scholars extended his model to include semantic interference. Because semantic noise depends on the “field of experience” of each party (a concept later formalised by Schramm), it cannot be fixed by stronger signals alone — it requires shared context and mutual understanding.