The concept of globalization of media is discussed critically in the textbook. What is identified as a PRIMARY concern about media globalization?

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Journalism / Mass Communication QUESTION #6399

Question 1

The concept of globalization of media is discussed critically in the textbook. What is identified as a PRIMARY concern about media globalization?

That globalization makes media too affordable, reducing revenue for local publishers
That a small number of powerful transnational corporations (TNCs) are increasingly taking control of global media, threatening democracy, cultural diversity, and the public sphere✔️
That globalization only affects print media and has no impact on broadcasting
That globalization of media benefits developing countries more than developed ones

Correct Answer Explanation

The textbook presents a critical perspective on media globalization, highlighting these key concerns:

A small group of approximately 30 TNCs (transnational corporations) are working to control global media — examples include Time Warner, Disney, Bertelsmann, Viacom, and News Corporation
Economic power of these corporations is enormous: Time Warner (then the largest) had annual income of nearly $25 billion; Disney had $24 billion; News Corporation had $10 billion
Commercial values are displacing public interest values — media is increasingly driven by entertainment and light content rather than truth, accuracy, and objectivity
Threat to cultural diversity, language diversity, and regional identities
Threat to democratic functioning — media centralization concentrates information and ideological power in the hands of a few TNCs backed by powerful governments

The textbook warns: “media freedom and objectivity are declining” as commercial values take primacy.