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Journalism / Mass Communication QUESTION #6403
Question 1
The textbook lists several effects of communication on human society. Which of the following effects is described as being observable even 'beyond the limits of time and space'?
  • Relaxation and entertainment
  • Communication effects that extend beyond present activities — ideas generated at one time in history may be materialised in physical form at another stage; scientific discoveries accumulate across generations✔️
  • The immediate relationship-building effect between individuals
  • The persuasion effect of political speeches on immediate audiences
Correct Answer Explanation

The textbook makes a philosophically profound point about the temporal dimensions of communication effects: “Effects of communication are not limited to present day activities but as a matter of fact they go beyond the limits of time and space.” The primary example given is scientific discovery: many scientists who theorised about electromagnetic waves in the 19th century could not prove their theories in their lifetimes, yet they communicated their ideas through publications. Other scientists built on this accumulated communication, eventually enabling inventions like radio. This illustrates how a single communicative act (a scientist's paper, an artist's manuscript, a philosopher's treatise) can have effects across centuries. The textbook gives another example: a medical researcher sharing a small discovery that, through the global communication network, reaches scientists thousands of miles away and contributes to a cure for a disease. Communication, therefore, is cumulative across time and space.