Febrile Seizures — most common seizure type in children (6 months – 5 years):

This child had an 8-minute seizure — technically simple (but approaching complex threshold).

Management:

• Active seizure (>5 min): Rectal/IV diazepam \(0.5\,\text{mg/kg}\) rectal or \(0.3\,\text{mg/kg}\) IV (max 10 mg)
• Antipyretics: Paracetamol \(15\,\text{mg/kg}\) — reduces fever (does NOT prevent recurrence)
• Reassurance: Risk of epilepsy <2–3% after simple febrile seizure
• Long-term AEDs: NOT recommended for simple febrile seizures

Lumbar puncture indications in febrile seizure:

• Age <12 months (mandatory)
• 12–18 months (strongly consider)
• Signs of meningism (neck stiffness, positive Kernig/Brudzinski)
• Post-ictal state >1 hour
• Not mandatory in all first febrile seizures

HRM techniques help managers direct employee performance in desirable directions to achieve organizational objectives. Managers get things done through the efforts of others, which requires effective human resource management - not avoiding work, but enabling and directing others' work.

The four advertising objectives correspond to different stages of a product's relationship with consumers:

• Trial: Used for new products — encouraging first-time purchases
• Continuity: Used for products with an established customer base — keeping current users loyal
• Brand Switching: Used when a company wants competitors' customers to switch to its brand
• Switchback: Used to win back former customers who have switched to a competitor
• Reminder Advertising: Used for products in the mature stage of the product life cycle — the product is well known, so the ads simply remind customers it still exists and maintain top-of-mind awareness. Example: Established detergent brands running simple reminder ads year after year.

Advertising budgets are typically highest during the introduction stage and decline gradually as the product matures and develops an established buyer base.