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Fani Warraich
MANAGEMENT SCIENCES
-
Investments & Portfolio Management
Which of the following investment styles involves selecting stocks based on their price-to-earnings ratio and other fundamental indicators?
A. Growth investing.
B. Value investing.
C. Momentum investing.
D. Contrarian investing.
Fani Warraich
MANAGEMENT SCIENCES
-
Investments & Portfolio Management
Which of the following is NOT considered a primary characteristic of an efficient market?
A. Low transaction costs.
B. Rapid dissemination of information.
C. No arbitrage opportunities.
D. High trading volumes.
Fani Warraich
MANAGEMENT SCIENCES
-
Investments & Portfolio Management
In the context of Modern Portfolio Theory, the efficient frontier represents:
A. The set of portfolios with the highest returns.
B. The set of portfolios with the lowest volatility.
C. The set of portfolios with the highest Sharpe ratio.
D. The set of portfolios with the maximum return for a given level of risk.
Fani Warraich
MANAGEMENT SCIENCES
-
Investments & Portfolio Management
Which of the following measures assesses the risk-adjusted performance of an investment portfolio?
A. Tracking error.
B. Sharpe ratio.
C. Treynor ratio.
D. Sortino ratio.
Fani Warraich
MANAGEMENT SCIENCES
-
Marketing
Which of the following marketing channels involves using opinion leaders to promote products or services to their followers?
A. Word-of-Mouth Marketing.
B. Social Media Marketing.
C. Influencer Marketing.
D. Content Marketing.
Fani Warraich
MANAGEMENT SCIENCES
-
Marketing
Which of the following marketing strategies involves creating a unique and memorable brand identity to differentiate a product or service from competitors?
A. Positioning.
B. Branding.
C. Targeting .
D. Segmentation.
Fani Warraich
MANAGEMENT SCIENCES
-
Marketing
Which of the following marketing metrics measures the return on investment (ROI) of a marketing campaign by comparing the revenue generated to the cost of the campaign?
A. Customer Acquisition Cost (CAC).
B. Customer Retention Rate (CRR).
C. Return on Ad Spend (ROAS).
D. Marketing Return on Investment (MROI).
Fani Warraich
MANAGEMENT SCIENCES
-
Marketing
Which of the following consumer behavior models suggests that consumers go through a process of need recognition, information search, evaluation of alternatives, purchase, and post-purchase evaluation?
A. Hierarchy of Needs.
B. Consumer Decision-Making Process.
C. Theory of Reasoned Action.
D. Maslow's Hierarchy of Motivation.
Fani Warraich
MANAGEMENT SCIENCES
-
Marketing
Which of the following marketing strategies involves creating a series of small, incremental product improvements to maintain customer interest and loyalty?
A. Brand Revitalization.
B. Disruptive Innovation.
C. Continuous Innovation.
D. Product Line Extension.
Fani Warraich
MANAGEMENT SCIENCES
-
Corporate Finance
What is the main advantage of using debt financing over equity financing?
A. Reduced financial leverage.
B. Reduced financial risk.
C. Increased financial leverage.
D. Increased financial risk.
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MANAGEMENT SCIENCES
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