Influencer marketing involves partnering with influencers or opinion leaders to promote products or services to their followers. This can be an effective way to reach new audiences and build brand credibility.

Branding involves creating a unique and memorable brand identity to differentiate a product or service from competitors. This includes elements such as logos, taglines, and brand messaging.

Marketing Return on Investment (MROI) is a key metric that helps marketers evaluate the effectiveness of their campaigns. It calculates the return on investment by comparing revenue generated to campaign costs.

The Consumer Decision-Making Process is a widely accepted model that describes the stages consumers go through when making purchasing decisions. It helps marketers understand consumer behavior and develop effective marketing strategies.

Continuous innovation involves making small, incremental improvements to existing products to maintain customer interest and loyalty. This strategy is often used by companies to stay ahead of competitors and keep customers engaged.